The Roofing Revenue Calculator. Live math, your numbers.
Plug in your real numbers. The calculator returns the annual revenue your shop is leaking through missed calls and estimate no-shows — and what Rafter Elite recovers by closing both gaps automatically.
Your numbers
Tweak the sliders. Results update live.
Annual revenue at risk
Rafter Elite recovers roughly this much annually by answering every call 24/7 and cutting no-shows 30–50%.
Missed-call recovery
104 missed calls/year × 25% close × $12,000
No-show recovery (40% reduction)
104 no-shows/year × 40% reduction × 25% close × $12,000
Response-time check
You're 9x slower than the 5-minute threshold. Per MIT, that's up to 100x fewer contacts and 21x fewer qualified leads than sub-5-minute responders.
Assumptions follow the plan: 2 missed calls/week → 104/year (industry data shows 40–60% of after-hours calls never reconnect); no-show reduction range 30–50% per Voicesage/SpotOn reminder-automation studies; 5-minute response threshold per MIT Lead Response Management Study.
Methodology
Where these numbers come from.
Missed-call recovery assumes every missed inbound call is a lost lead. This is conservative: the Roofing Contractor Magazine Customer Behavior Survey finds that 85% of voicemail callers never call back. We multiply missed calls per year × your close rate × your average job value.
No-show recovery uses a 30–50% reduction band, derived from Voicesage and SpotOn reminder-automation studies and consistent with the industry no-show reduction reported when shops combine SMS confirmations, day-of reminders, and AI confirmation calls. We show the 40% midpoint as the primary figure, with 30% and 50% as the low/high bounds.
Response-time check references the MIT Lead Response Management Study (Dr. James Oldroyd), which found that responding within 5 minutes of inbound contact produces 100× the contact rate and 21× the qualification rate of waiting 30 minutes. Industry average response time per Harvard Business Review's audit of 2,241 companies is 42 hours.
None of these figures are speculative. They're the same numbers Rafter Elite is built to move — which is why plugging your shop's data in produces an honest floor for what you're leaving on the table.
Ready to recover this?
A live demo walks you through exactly how Rafter Elite closes the missed-call and no-show gaps — loaded against your own workflow, not a slide deck.