Every tool your roofing company needs. One platform. Zero duct tape.
Most roofers are stitching together 5–8 pieces of software — a CRM, a photo app, a measurement tool, an estimating system, a review platform, an SMS tool, an email marketing platform, and a scheduling widget. That's $1,500–$3,000 per month, four separate logins for your estimators, and a customer record that lives in pieces across five databases. Rafter Elite replaces all of it.
AI-powered tools
That work while you sleep.
Voice AI — 24/7 AI Receptionist
Voice AI answers inbound calls within the first ring in a natural human voice (200+ voice options, including Spanish), qualifies the lead against your custom script, captures the homeowner's name, address, insurance carrier, damage type, and urgency, and books the estimate directly onto your estimator's calendar.
When a call is genuinely complex — a multi-property commercial job, a supplement dispute, a VIP referral — Voice AI transfers to a live human with full context already captured. Outbound Voice AI handles lead follow-up calls, appointment confirmations, review requests, and dormant-customer reactivation.
A Voice AI chat widget embeds directly on your website, turning cold visitors into booked estimates in under ninety seconds. Cost runs in pennies per minute — compared to $2,000–$4,500/month for a full-time receptionist.
Conversation AI — Every channel, one brain
Conversation AI operates across SMS, web chat, Instagram and Facebook DMs, Google Business Profile messages, and email, routed into a unified inbox. It reads inbound messages, drafts responses in your brand voice, books estimates, answers common questions, and escalates nuanced conversations to your team.
SMS delivers a 98% open rate vs. 20% for email (Gartner) and 45% response rate vs. 6%. This is where the majority of your pipeline actually lives.
AI Workflow Builder
Describe an automation in plain English, and the AI Workflow Builder constructs it for you.
"When a storm damage lead submits the contact form, send a confirmation text in 30 seconds, wait two hours, send an email with a financing options PDF, and if no booking happens within 48 hours trigger a Voice AI call. If they book, notify the estimator on Slack and add them to the post-estimate review-request cadence."
Rafter Elite builds the workflow, tests it, and deploys it — in the time it would've taken to write a sticky note.
Funnel & Website AI Builder
Describe a campaign in plain English:
"Create a landing page for our free hail damage inspection offer in Tampa. Include a qualification form, a countdown timer, testimonials, and a Voice AI chat widget. Connect the form submissions to the storm lead pipeline."
Rafter Elite generates the landing page, the form, the automation, and the ad copy — all linked.
Content AI — Roofing-native copywriting
Content AI writes roofing-specific social posts, blog content, and email campaigns: before/after post captions, storm alerts, seasonal maintenance reminders, hurricane-prep email series, financing promos, and Google Business Profile posts.
Trained on roofing industry language — ice dam, ridge cap, flashing, ACV vs. RCV, supplement, adjuster walk — not generic home-services filler.
Reputation AI
Auto-drafts and auto-responds to every Google and Facebook review in your brand voice. Flags negative reviews for a human before posting. Sends review requests at the optimal moment (post-final-payment, per BrightLocal research showing timing drives response rates).
Per Reputation X, 12 positive reviews offset 1 negative — Rafter Elite keeps the ratio in your favor.
CRM & lead management
Roofing-native. Not retrofitted.
Unified CRM
Every lead, contact, and customer lives in one record — with every call, text, email, photo, estimate, invoice, and note attached.
Kanban pipelines mirror the real roofing sales flow: Lead → Inspection Scheduled → Estimate Sent → Contract Signed → Job Scheduled → In Production → Final Invoice → Review Requested → Maintenance Cadence.
Call Tracking
Every inbound call is recorded, transcribed, and attributed to its source — Google LSA, Facebook, yard sign with a unique tracking number, Angi.
You'll know — in dollars — which lead source is actually making your phone ring.
Analytics dashboards
Live dashboards for revenue, pipeline velocity, close rate by estimator, lead-source ROI, call volume, review rating trend, no-show rate, and average-time-to-first-touch.
Scheduling & booking
Homeowners book themselves. Estimators show up.
Online booking
Homeowners book inspections directly from your website, Google Business Profile, Facebook page, or an emailed link. Calendars sync with Google, Outlook, and iCal.
Round-robin logic assigns based on zip code, estimator availability, or lead type (retail vs. storm vs. commercial).
Missed Call Text-Back
When an inbound call goes unanswered, Rafter Elite fires a branded text within seconds:
"Hi, this is Rafter Roofing. Sorry we missed you — can we help with a roof repair, replacement, or storm damage inspection? Text us back or tap here to book an inspection."
Industry data shows this single feature recovers up to 85% of otherwise-lost calls.
Marketing & campaigns
Email, SMS, social, and ads — run from one dashboard.
Email Marketing
Drag-and-drop builder, segmentation, A/B testing, automated sequences.
Two-Way SMS
Real conversations, not one-way blasts. Unified with your inbox.
Social Planner
Schedule to Facebook, Instagram, Google Business Profile, LinkedIn, TikTok — one dashboard.
Ad Manager
Launch and manage Google and Meta ads with AI-generated creative. Track cost-per-booked-estimate, not just cost-per-click.
Automation
A pre-built library of roofing-specific workflows.
Turn them on in minutes. Edit them in plain English. Your office stops forgetting the 10 things that make every customer feel like they're your only customer.
Customer experience & operations
Everything you need to run the business — not just the sales pipeline.
Reputation Management
Unified review dashboard across Google, Facebook, Angi, BBB, Yelp. Auto-request cadence triggered by final payment. Negative-review filter routes private feedback to a team member before it hits a public profile.
Document Signing
E-sign contracts, contingency agreements, change orders, and final scope-of-work — directly inside the customer record. No DocuSign subscription required.
Funnels & Landing Pages
Drag-and-drop or AI-generated landing pages for storm campaigns, hail-hit zip-code microsites, financing promos, and commercial lead capture.
Memberships & Maintenance Plans
Sell annual roof tune-up memberships ($199–$399/year) that generate recurring revenue, re-enter the customer's attic, and protect the door for the next full replacement.
Invoicing & Payments
Send invoices, accept ACH and card payments, collect deposits, set progress billing, and reconcile with QuickBooks. Faster collections = shorter feast-or-famine cash-flow cycles.
Affiliate Manager
Track and pay referral fees for your best homeowners, real estate agents, insurance adjusters, and property managers.
White-Label Mobile App
Your brand on your crew's phone. Every estimator opens your app, not someone else's.
Side by side
Using 5 separate tools vs. using Rafter Elite.
| What you're measuring | Using 5+ separate tools | Using Rafter Elite |
|---|---|---|
| Monthly software cost | $1,500–$3,000+ across JobNimbus, CompanyCam, Podium, Mailchimp, Twilio, scheduling tool | One predictable subscription |
| Where your customer data lives | Split across 5–8 databases; exported via CSV weekly | One unified record per customer |
| Lead follow-up speed | 24–48 hours (HBR avg. 42 hrs) | Under 60 seconds, automatically |
| After-hours call coverage | Voicemail → 85% hang-up | 24/7 Voice AI with booking |
| Campaign launch time | Days across email, SMS, ads, landing page | Minutes with one AI prompt |
| Review management | Manual asks, inconsistent response | Automated requests + AI-drafted replies |
| Reporting and attribution | Guessing across 4 dashboards | Single source of truth, dollar-level attribution |
| Estimate no-show rate | 20–35% industry average | Reduced 30–50% via reminder automation |
| Customer messaging channels | SMS in one app, email in another, DMs forgotten | Unified inbox across SMS, email, web chat, IG/FB |
| Onboarding time | Months of setup per tool | 5–7 business days, white-glove migration |
See every feature running on your workflow.
Book a live demo. We'll screen-share the actual product loaded with your roofing workflow.