The 2026 Roofing Marketing Playbook.
The storm-season, LSA, Meta, and review-velocity playbook we run for every roofing company on Rafter Elite. 40 pages. No fluff. Written for owners, not interns.
What's inside
Storm-season campaign architecture — what to fire in the 48 hours after a hail event (broadcast SMS cadences, landing pages, ad creative).
Google Local Services optimization specifically for roofers — jobs-per-dollar, close rate per zip, and the LSA ranking levers most shops miss.
Meta ad creative that actually converts homeowners — framework plus 12 real ad examples annotated with what works and why.
Review-velocity tactics that move your local-pack ranking — timing, cadence, AI-drafted responses, negative-review filtering.
A fully written 12-month content calendar — weekly social posts, monthly email themes, quarterly campaign arcs.
The exact automation templates we install on day one for every roofing company on Rafter Elite.
Who it's for
Owners, marketing leads, and office managers running residential retail, storm restoration, or commercial roofing businesses between $500K and $30M in annual revenue.