Rafter Elite
Every job. Every client.
One roofing software platform.
Rafter Elite is the AI-powered CRM and marketing platform built exclusively for roofing companies. It answers calls around the clock, follows up with every lead in under five minutes, schedules your estimates, chases your reviews, and runs your campaigns — from one login.
Most roofing contractors don't have a lead problem.
They have a follow-up problem.
67% of storm-related calls arrive outside business hours. During a hail event, missing five calls in a 48-hour window can erase $60,000 to $125,000 in bookable work before the adjusters even show up. For a roofer paying $75–$250 per Google Local Services lead, every one that rings out is paid-for revenue walking to a competitor. That gap is exactly what Rafter Elite closes.
When everything works together,
everything works better.
One platform. Every tool. From the first inbound storm call to the maintenance visit eight years later — Rafter Elite runs the engine while you stay on the roof.
Your schedule fills itself
The 24/7 Voice AI receptionist picks up on the first ring — 7 a.m. Saturday, 11 p.m. after a windstorm, while you are on a roof with no signal. It qualifies the lead, books the estimate on your estimator’s calendar, and texts a confirmation. Miss a call anyway and Missed Call Text-Back fires within seconds.
How booking worksEvery lead gets the follow-up it deserves
Web forms, Angi leads, Google LSA, Facebook, referrals — every lead lands in one inbox and triggers a pre-built cadence: text in 30 seconds, email in 2 minutes, a Voice AI follow-up call if nothing comes back in 2 hours. 80% of sales require five or more follow-ups, yet 44% of salespeople give up after one (Sirius Decisions). Rafter Elite never gives up.
See the follow-up engineYou finally see what is driving revenue
Every lead source is tagged, every call tracked, every campaign attributed. The dashboard tells you — in dollars, not vibes — whether your Google spend, your yard signs, or your Facebook storm campaign is producing booked jobs. No more paying an agency thousands a month that cannot show you a single closed deal.
View analyticsYour customers keep coming back
A roof lasts 15–20 years — but homeowners own gutters, flashing, attic ventilation, and skylights in between. Rafter Elite requests Google reviews automatically, re-engages dormant customers at 12 and 24 months, and turns happy homeowners into a referral flywheel.
Discover retention toolsAI where it helps. Humans where it matters.
We use AI surgically — to cover the after-hours and the repetitive — so your estimators spend their day on roofs and in front of homeowners, not chasing voicemail.
- Voice AI. Answers inbound calls in a natural voice, asks the qualifying questions you pre-wrote, books straight into the calendar, handles Spanish-speaking homeowners, and transfers to a human when the situation demands it.
- Conversation AI. SMS, web chat, Instagram and Facebook DMs, Google Business Profile messages, and email all flow into one inbox. It drafts replies in your voice, books estimates, and escalates the complicated ones to a human.
- Outbound follow-up. Voice AI works lead follow-up, appointment confirmations, and dormant-customer re-engagement — at pennies per minute, against ,000–,500/month for a human receptionist.
- Surgical by design — AI buys back your team’s time; it never replaces the handshake on the driveway that actually closes the job.
“The first week Voice AI was live, it handled a 9:47 p.m. Saturday call from a homeowner with active water intrusion. Qualified her, booked me for 7 a.m. Sunday, and I closed a ,400 tear-off. That call would have gone to voicemail and she would have called the next name on Google.”
From chaos to one calm platform
in three steps.
Onboarding takes 5–7 business days, not the 60–90 days enterprise platforms demand. We do the heavy lifting — your crews keep working through the whole transition.
Days, not months, to go live.
We migrate your customer list from JobNimbus, AccuLynx, Jobber, or a spreadsheet; port your business number; connect Google Business Profile, Facebook, Gmail, and your calendar; and build your pipelines, cadences, and Voice AI script.
Consolidate your stack.
Your CRM, phone system, SMS, email marketing, review manager, scheduling, invoicing, funnels, and AI receptionist collapse into one login. Your crew learns one app. Your office stops exporting CSVs.
Grow while it runs itself.
Lead nurture, review requests, maintenance reminders, post-job follow-up, and dormant reactivation all run in the background. You spend the day selling roofs, not rebuilding spreadsheets.
Questions roofing owners ask us every week.
Most roofing contractors are fully set up and live within 5–7 business days. That includes migrating your customer list, porting your number, wiring up the Voice AI script and follow-up cadences, setting up review requests, and a walkthrough with your team. Your crews keep working the whole time.
No. We migrate from JobNimbus, AccuLynx, Jobber, or a spreadsheet, and we work alongside the tools you keep. Most shops end up consolidating anyway — five to eight subscriptions collapse into one — but you do not have to rip anything out on day one.
Voice AI answers inbound calls in a natural voice, qualifies the homeowner against questions you wrote, and books the estimate on your calendar — including at 11 p.m. after a windstorm. Conversation AI handles SMS, web chat, DMs, and Google Business Profile messages. Both hand off to a human when the situation calls for it.
No. Rafter Elite does not lock you into annual contracts — we earn your business every month. The first 270 customers lock in $99/month forever. If you ever want to cancel, you cancel.
No surprise setup fees. Your $99/month gets you access to the platform, our full automation library, our knowledge, and ongoing consultation. The platform itself is pay-to-use — usage-based items like texts, emails, calls, and AI are billed as you use them, so you only pay for what you actually send. Everything is laid out on our pricing page.
Ready to stop losing jobs to voicemail?
Join the roofing contractors running the whole business from one login — every call answered, every lead followed up, every job attributed. One predictable fee. No long-term contracts.