Every Job. Every Client. One Platform.
Rafter Elite is the AI-powered CRM and marketing platform built exclusively for roofing companies. It answers calls around the clock, follows up with every lead in under five minutes, schedules your estimates, chases your reviews, and runs your email and SMS campaigns — from one login.
No more duct-taping JobNimbus to QuickBooks to Podium to a spreadsheet your estimator can't find. Your roofing business runs on one platform, so you can stay on the roof, not at the desk.
24/7
AI receptionist coverage
<60s
Automated lead follow-up
5–7 days
Onboarding to live
1 login
Replaces 5–8 tools
The $180,000 problem
Hiding in plain sight.
The average residential roof replacement in the U.S. runs $8,000 to $25,000, with insurance-driven storm jobs averaging $12,000–$25,000. Commercial jobs can clear six figures. Now ask yourself an uncomfortable question: how many of those jobs are you losing every month because of a phone that rang when no one was there to answer it?
85%
of callers who reach voicemail never call back — they dial the next roofer on Google.
Roofing Contractor Magazine Customer Behavior Survey
67%
of storm-related calls arrive outside business hours, and 35% of all inbound roofing calls come in after hours.
AgentZap 2026 Storm Response Data
100x
more likely to connect when you respond within 5 minutes vs. 30 minutes — and 21x more likely to qualify.
MIT Lead Response Management Study (Dr. James Oldroyd)
If your shop misses even two calls per week at a $12,000 average ticket and a 25% close rate, that's $312,000 in lost potential revenue every year. During a hail event, missing five calls in a 48-hour window can erase $60,000 to $125,000 in bookable work before the adjusters even show up.
It gets worse once the call lands. Per Harvard Business Review's audit of 2,241 companies, the average B2B response time is 42 hours — and over 30% of paid leads are never contacted at all. For a roofer paying $75–$250 per Google Local Services lead, that math is brutal.
This is not a salesmanship problem. It's an infrastructure problem. Rafter Elite is the infrastructure.
What changes
When everything works together.
Your schedule fills itself
Rafter Elite's 24/7 Voice AI receptionist picks up the first ring — at 7 a.m. Saturday, at 11 p.m. after a windstorm, while you're on a roof in Cape Coral with no signal. It qualifies the lead, books the estimate directly on your estimator's calendar, and texts a confirmation.
If a call goes unanswered, Missed Call Text-Back fires within seconds — recovering up to 75% of missed inbound calls. Automated reminders then cut estimate no-shows by 30–50%.
Every lead gets the follow-up it deserves
Web forms, Angi leads, Google LSA, Facebook, referrals — every lead funnels into one inbox and triggers a pre-built cadence: text in 30 seconds, email in 2 minutes, Voice AI follow-up call if no response in 2 hours.
80% of sales require five or more follow-ups, yet 44% of salespeople give up after one attempt. Rafter Elite never gives up. The 5-minute rule runs on autopilot.
You finally see what's driving revenue
Every lead source is tagged. Every call is tracked. Every campaign is attributed. The dashboard tells you — in dollars, not vibes — whether your Google spend, your yard signs, or your Facebook storm campaign is actually producing booked jobs.
No more paying $3,500/month to an agency that can't show you a single closed deal.
Your customers keep coming back
A roof lasts 15–20 years — but homeowners own gutters, flashing, attic ventilation, and skylights in between. Rafter Elite automatically requests Google reviews, re-engages dormant customers after 12 and 24 months, and turns happy homeowners into a referral flywheel.
Past customers close at roughly 50%+ vs. 2–5% for cold leads — and Rafter Elite is how you actually use them.
Meet your new AI front desk
The receptionist that never sleeps, never quits, and never misses a storm call.
Voice AI
Rafter Elite's Voice AI answers inbound calls in natural human voice (200+ voice options), understands context, asks qualifying questions you've pre-written, books directly into your calendar, handles Spanish-speaking homeowners, and transfers to a human when the situation demands it.
Outbound Voice AI handles lead follow-up, appointment confirmations, and dormant-customer re-engagement. Pennies per minute — vs. $2,000–$4,500/month for a human receptionist or $1–$3 per call for an answering service that still sends you a voicemail transcript.
Conversation AI
SMS, web chat, Instagram DMs, Facebook Messenger, Google Business Profile messages, and email all flow into a unified inbox. Conversation AI reads incoming messages, drafts responses in your brand voice, books estimates, and escalates complex questions to a human.
SMS carries response rates 6–7x higher than email, and 82% of consumers check texts within five minutes of receipt. This is where most roofing leads actually want to be talked to — and it's exactly where Rafter Elite meets them.
Trusted by roofers
Roofing companies that stopped losing leads to their own inbox.
We were running JobNimbus, CompanyCam, Podium, Mailchimp, and a scheduling tool that didn't talk to any of them. I was paying almost $2,100 a month in software and still missing calls. Rafter Elite replaced five tools, picks up every inbound call, and booked eleven estimates in our first thirty days from leads that would've died in voicemail.
Marcus Deline
Deline Roofing & Restoration — Tampa, FL
We took a 75-mph wind event on a Thursday afternoon. Friday morning our phones rang 430 times before lunch — and we closed 38 inspections off of them. Two years ago we would've drowned in voicemail by noon.
Brianna Ochoa
Summit Storm Restoration — Oklahoma City, OK
The first week Voice AI was live, it handled a 9:47 p.m. Saturday call from a homeowner with active water intrusion. Qualified her, booked me for 7 a.m. Sunday, and I closed a $28,400 tear-off. That call would have gone to voicemail and she would have called the next name on Google.
Ray Kessler
Kessler Roofing Co. — Venice, FL
How it works
Three steps from chaos to one calm platform.
Days, not months, to go live
Onboarding takes 5–7 business days, not the 60–90 days enterprise platforms demand. We migrate your customer list from JobNimbus, AccuLynx, Jobber, or a spreadsheet; port your business phone number; connect Google Business Profile, Facebook, Gmail, and your calendar; and build your pipelines, cadences, and Voice AI script.
Consolidate your stack
Your CRM, phone system, SMS platform, email marketing, review manager, scheduling, invoicing, funnels, and AI receptionist collapse into one login. Your crew learns one app. Your office stops exporting CSVs.
Grow while the platform runs itself
Automations run in the background — lead nurturing, review requests, maintenance reminders, post-job follow-ups, dormant reactivation. You spend your day selling roofs, not rebuilding spreadsheets.
Built for the real 2 a.m. workflows
Your roofing company deserves software that was actually built for it.
Generic field-service platforms weren't built for the chaos of a hail storm pushing 500% call volume into your office in a 48-hour window.
Horizontal CRMs don't understand the insurance claim cycle, Xactimate supplements, or why a homeowner who signed a contingency last Tuesday has suddenly stopped answering.
Rafter Elite does — because it was built exclusively for roofers, with the real 2 a.m. workflows of storm-chase crews, retail estimators, and commercial PMs in mind.
Ready to get your roofing company on one platform?
Book a 30-minute live demo. We'll load your actual workflow into Rafter Elite and show you what day one looks like.