Rafter Elite
We're the team that
fills your calendar.
Rafter Elite isn't another software company. We're operators and consultants who put proven tools to work for roofing contractors — a best-in-class platform, our library of med-spa automations, and the hands-on help to run it — so you book more appointments without becoming a tech expert. We're a Chief Automation Experts company.
Brilliant operators. Broken tools.
We kept meeting roofing owners who were some of the hardest-working, most technically skilled operators in the trades — and who were still losing hundreds of thousands of dollars a year to software. Their customer list lived in a spreadsheet only the office manager could find. Their pipeline lived on a whiteboard that got erased every Friday. Their missed calls went to a voicemail box nobody checked. We saw shops spending thousands a month on Google Ads with no ability to connect that spend to actual booked appointments.
Their photos lived in one app, measurements in another, estimates in Xactimate, deals in JobNimbus, invoices in QuickBooks, reviews on a Google tab nobody refreshed, and email marketing in a Mailchimp account the last intern built and never documented. The tools existed. What was missing was someone to assemble them around how a roofing company actually operates.
So we built Rafter Elite to do exactly that.
Built exclusively for roofing. Not home services. Not general contracting. Not “field service.”
Rafter Elite is an all-in-one AI-powered CRM and marketing platform built exclusively for roofing businesses. We are not a generic CRM with a roofing skin. Our pipelines are named for the real roofing sales cycle. Our Voice AI understands supplements, ACV vs. RCV, contingency agreements, and adjuster walks. Our integrations plug into what roofers actually use — Xactimate, EagleView, CompanyCam, Hover, QuickBooks. The AI we configure is trained to answer questions about neurotoxins, not tire rotations. The dashboards we set up track the KPIs roofing owners actually care about — revenue by estimator, cost per booked estimate, close rate, maintenance-plan growth, and treatment-level ROI.
If you do new installs, repairs, replacements, additions, or storm and hail damage work — residential, commercial, or both — Rafter Elite was built for you. Solo owner-operator with a truck, two-estimator retail shop, storm-chase crew, commercial reroof specialist, or multi-location platform: it scales with you.
To give every roofing company in America the operational infrastructure of a PE-backed rollup, at a price a two-truck shop can afford — set up for you, working in days, and tuned to keep your calendar full for years.
Roofing is consolidating fast — 56 active PE-backed roofing platforms by March 2025, up from 17 in early 2023 (Roofing Contractor). The biggest gap between a $3M shop and a $30M platform is not skill, crew size, or marketing budget. It is infrastructure. If the industry is going to consolidate, independent roofers should have the same tooling the consolidators do.
Four principles that shape every decision.
Technology should be invisible.
The best software disappears into your workflow. You shouldn’t need a training manual to send an email campaign or a certification to read your dashboard. Rafter Elite is built to be intuitive from the first login — because your team is busy selling roofs and running crews, not learning software.
AI should take action, not just answer questions.
There are plenty of “AI tools” that help you write a marketing email a little faster. That is not what we built. Rafter Elite’s AI answers the phone, books the estimate, sends the reminder, drafts the review response, and runs the ad. It takes action — not just words.
Your data belongs in one place.
Every disconnected tool creates a blind spot. When your CRM doesn’t talk to your booking system, and your booking system doesn’t talk to your marketing platform, you can’t see the full picture. Rafter Elite keeps everything — every lead, appointment, message, campaign, and dollar — in one unified system.
Roofers deserve a partner, not just a vendor.
We don’t sell software and disappear. We onboard your team, migrate your data, build your first automations, and train your AI agents. When you need help, you get a human who understands your business — not a chatbot or a ticket number.
Small, focused, and embedded in the industry.
Everyone on the Rafter Elite team has spent time inside roofing businesses — riding along on estimates, sitting in the office during a storm surge, watching how owners and estimators actually use (or do not use) technology. That proximity to the real work is what makes our platform different.
[Founder / CEO]
Industry operator turned builder.
[Head of Product]
Former roofing office manager.
[Head of Growth]
Home-services marketing veteran.
[Customer Success]
Onboarding & implementation lead.
Whether you run one truck or ten crews —
Rafter Elite is the growth partner that fills your calendar.
“We weren’t losing jobs on price — we were losing them in the follow-up. Rafter Elite closed that gap. The first week Voice AI was live it booked a 9:47 p.m. Saturday call that turned into a $28,400 tear-off.”
See it in action.
Book a live demo or browse the plan. We will show you exactly what your phone is costing you today.