Rafter Elite
The 2026 Roofing Marketing Playbook
The exact playbook high-growth roofing contractors use to fill their schedules — walked through live on a demo, not emailed as a PDF. Book a demo and we’ll apply it to your business on the call.
- The 5 highest-ROI marketing channels for roofing contractors in 2026
- Budget allocation recommendations by practice size
- Automation workflows you can copy in an afternoon
- Done-for-you email and SMS templates
- A 90-day marketing calendar to execute against
Six chapters. Zero fluff.
Everything a growing roofing needs.
Speed-to-Lead Mechanics
Why the first 5 minutes decide whether a lead ever books. Benchmarks, tooling, and the exact response cadence that wins.
Ad Channel Selection
Meta, Google, TikTok, local SEO. Where to spend first, what to cut, and how to size your monthly budget by revenue tier.
Automation Sequences
Copy-ready workflows for new leads, missed calls, post-inspection follow-up, and dormant-customer re-engagement.
Retention Programs
Maintenance memberships, referral mechanics, and dormant reactivation that turn a single storm job into a 20-year customer relationship.
Reputation Management
How to systematically earn 5-star reviews, respond to the rare negative one, and compound your local search rankings.
Measurement & Benchmarks
The KPIs that actually matter: CAC, LTV, rebooking rate, lead-to-booked ratio — with real industry benchmarks to compare against.
Want to see the playbook in action?
Book a 20-minute walkthrough and we'll show you exactly how Rafter Elite runs every play in this guide — automatically.