Pricing that scales with your business — not against it.
Most roofing software punishes growth with per-seat pricing that climbs every time you hire an estimator. Rafter Elite doesn't. You pay a predictable monthly subscription for the platform, plus pay-as-you-go usage only on what you actually use (Voice AI minutes, SMS sent, emails sent). No hidden per-user fees. No surprise add-on unlocks.
How pricing works
Base platform. Pay-as-you-go usage. One setup fee.
Included in every tier
Base platform
Every core capability is in. CRM, unified inbox, call tracking, scheduling, online booking, Missed Call Text-Back, review management, funnels, social planner, document signing, invoicing, white-label mobile app, affiliate manager, analytics, and core integrations (QuickBooks, Google, Facebook, Zapier).
Only pay for what you use
Pay-as-you-go usage
Voice AI calls in pennies per minute. Conversation AI included; usage-based only on outbound SMS/email volume. SMS and email are pass-through carrier cost. Phone numbers are pass-through monthly.
$200 bundled at checkout
One-time setup fee
Covers white-glove migration, phone porting, pipeline build-out, Voice AI script configuration, and team training. No hidden fees, no ongoing setup costs.
Three tiers
Built for roofing companies at every stage.
Starter
Solo operators & sub-$500K shops
Everything a one-to-three-person roofing business needs to stop missing calls, stop losing leads, and stop juggling five tools.
- Voice AI (pay-as-you-go minutes)
- Conversation AI — unified inbox
- Full roofing CRM
- Review management
- Invoicing & payments
- 5-minute rule automation
- Missed Call Text-Back
- Email & chat support
$200 one-time setup fee bundled at checkout
Growth
$500K–$3M operators
Built for two-to-six-estimator shops ready to scale. Everything in Starter, plus deeper automation, ads, and attribution.
- Everything in Starter
- Multi-user role-based pipelines
- AI Ad Manager
- AI Workflow Builder
- Content AI
- Reputation AI auto-responses
- Maintenance-plan memberships
- Advanced attribution & reporting
- Priority email support
$200 one-time setup fee bundled at checkout
Professional
Multi-crew, multi-location, $3M+ operators
Everything in Growth, plus unlimited users, multi-location reporting, priority Voice AI capacity, and a dedicated onboarding specialist.
- Everything in Growth
- Unlimited users
- Multi-location reporting
- Priority Voice AI capacity
- Dedicated onboarding specialist
- Quarterly business reviews
- Custom integrations (Xactimate, EagleView, CompanyCam, Hover)
- Priority phone support
$200 one-time setup fee bundled at checkout
$200 one-time setup fee bundled at checkout. No hidden per-user fees. Month-to-month, cancel any time.
What's included in every tier
What you're paying for now
vs. What you pay with Rafter Elite.
| Tool you currently use | Typical monthly cost | Replaced by Rafter Elite? |
|---|---|---|
| JobNimbus / AccuLynx / Roofr (CRM) | $75–$300+/user/mo | Included |
| CompanyCam (photo documentation) | $24–$49/user/mo | Included (plus integration) |
| Podium / Birdeye (reviews + messaging) | $289–$649/mo | Included |
| Mailchimp / Constant Contact (email) | $20–$350/mo | Included |
| Twilio / SimpleTexting (SMS) | $50–$300+/mo | Included (pass-through) |
| Hover / EagleView (measurements) | Per-report ($19–$100+) | Integrated, not replaced |
| Calendly / Acuity (scheduling) | $15–$60/mo | Included |
| DocuSign (e-signature) | $25–$45/user/mo | Included |
| Answering service / receptionist | $300–$4,500/mo | Replaced by Voice AI |
| Ad management agency | $1,500–$3,500/mo | Replaced by Ad Manager AI |
| Typical monthly total | $1,500–$3,000+ | One Rafter Elite subscription |
The ROI math
For a real roofing company.
Assume you run a retail-and-storm shop averaging a $12,000 job ticket at a 25% close rate. You currently miss 2 inbound calls per week that never call back (conservative — industry data suggests 40–60% of after-hours calls never reconnect).
Add a 30% no-show reduction on a shop doing 400 estimates/year at a 25% baseline no-show rate — that's 30 no-shows recovered × 25% close × $12,000 = $90,000 more annual revenue.
Combined recoverable revenue: ~$400,000/year. Rafter Elite pays for itself in the first three booked jobs from calls you would've missed. Everything after is pure margin.
Missed-call recovery
+ No-show reduction
Combined annual recovery
~$400,000
Pricing FAQ
Questions we hear every week.
Is there a long-term contract?
No. Rafter Elite is month-to-month. Cancel any time — though we haven't had many people want to, once onboarded.
What if I don't use the AI features right away?
You pay the platform subscription regardless, but Voice AI, Conversation AI, SMS, and email are all pay-as-you-go — you don't pay for what you don't use. Many customers start with just Missed Call Text-Back and basic automation, then layer Voice AI in month two.
How does Voice AI pricing compare to hiring a receptionist or answering service?
A full-time in-house receptionist runs $2,800–$4,500/month loaded. A traditional answering service runs $300–$1,200/month and still routes voicemails you read tomorrow. Rafter Elite's Voice AI runs in pennies per minute of actual call time — typically $50–$300/month for a busy roofing office, with 24/7 coverage and no sick days, no Q4 holiday drop-offs, and no transferred calls that go to your personal cell at 10 p.m.
Are there hidden fees or setup costs?
One $200 one-time setup fee, bundled into your first Stripe payment. That covers full migration, phone porting, pipeline build, Voice AI scripting, and team training. No hidden per-user fees. No add-on feature unlocks. SMS, email, and Voice AI minutes are transparent pass-through costs.
Can I see Rafter Elite before committing?
Yes. Book a live demo walkthrough with our team. We'll share screen, show you the exact product running on real roofing workflows, load your company's situation into the platform, and show you what day one looks like. No pressure, no trick closes.
Ready to pick a plan?
Not sure which tier fits? Book a demo and we'll recommend one based on your business size, crew count, and goals.