First 270 get Rafter Elite for $99 a month — forever.
One plan with everything included — every feature, white-glove onboarding, and a rate that never goes up. Locked in at $99/month forever for the first 270 customers. Pay-as-you-go usage only on what you actually use (Voice AI minutes, SMS sent, emails sent). No tiers. No hidden per-user fees. No surprise add-on unlocks.
How pricing works
One plan. Pay-as-you-go usage. Onboarding included.
Everything included
The full platform
Every capability is in. CRM, unified inbox, call tracking, scheduling, online booking, Missed Call Text-Back, review management, funnels, social planner, document signing, invoicing, white-label mobile app, affiliate manager, analytics, and core integrations (QuickBooks, Google, Facebook, Zapier).
Only pay for what you use
Pay-as-you-go usage
Voice AI calls in pennies per minute. Conversation AI included; usage-based only on outbound SMS/email volume. SMS and email are pass-through carrier cost. Phone numbers are pass-through monthly.
Included in your $99/month
White-glove onboarding
Full migration, phone porting, pipeline build-out, Voice AI script configuration, and team training — included, no setup fee. The onboarding alone is worth the price of admission.
One plan
$99/month. Every feature. Forever.
Rafter Elite — All Features
$99/ month — forever
Everything we make, in one plan. Your rate never goes up — no matter what we charge later or what features we ship. White-glove onboarding included: migration, phone porting, pipeline build, Voice AI scripting, and team training.
- Voice AI (pay-as-you-go minutes)
- Conversation AI — unified inbox
- Full roofing CRM
- Multi-user role-based pipelines — unlimited users
- 5-minute rule automation
- Missed Call Text-Back
- AI Ad Manager
- AI Workflow Builder
- Content AI
- Reputation AI auto-responses & review management
- Maintenance-plan memberships
- Advanced attribution & reporting
- Multi-location reporting
- Invoicing & payments
- Custom integrations (Xactimate, EagleView, CompanyCam, Hover)
- Dedicated onboarding specialist
- Priority phone, email & chat support
No setup fee. Onboarding included. Month-to-month, cancel any time.
What's included in your plan
What you're paying for now
vs. What you pay with Rafter Elite.
| Tool you currently use | Typical monthly cost | Replaced by Rafter Elite? |
|---|---|---|
| JobNimbus / AccuLynx / Roofr (CRM) | $75–$300+/user/mo | Included |
| CompanyCam (photo documentation) | $24–$49/user/mo | Included (plus integration) |
| Podium / Birdeye (reviews + messaging) | $289–$649/mo | Included |
| Mailchimp / Constant Contact (email) | $20–$350/mo | Included |
| Twilio / SimpleTexting (SMS) | $50–$300+/mo | Included (pass-through) |
| Hover / EagleView (measurements) | Per-report ($19–$100+) | Integrated, not replaced |
| Calendly / Acuity (scheduling) | $15–$60/mo | Included |
| DocuSign (e-signature) | $25–$45/user/mo | Included |
| Answering service / receptionist | $300–$4,500/mo | Replaced by Voice AI |
| Ad management agency | $1,500–$3,500/mo | Replaced by Ad Manager AI |
| Typical monthly total | $1,500–$3,000+ | $99/mo + usage |
The ROI math
For a real roofing company.
Assume you run a retail-and-storm shop averaging a $12,000 job ticket at a 25% close rate. You currently miss 2 inbound calls per week that never call back (conservative — industry data suggests 40–60% of after-hours calls never reconnect).
Add a 30% no-show reduction on a shop doing 400 estimates/year at a 25% baseline no-show rate — that's 30 no-shows recovered × 25% close × $12,000 = $90,000 more annual revenue.
Combined recoverable revenue: ~$400,000/year. Rafter Elite pays for itself in the first three booked jobs from calls you would've missed. Everything after is pure margin.
Missed-call recovery
+ No-show reduction
Combined annual recovery
~$400,000
Pricing FAQ
Questions we hear every week.
Is there a long-term contract?
No. Rafter Elite is month-to-month. Cancel any time — though we haven't had many people want to, once onboarded.
What if I don't use the AI features right away?
You pay the platform subscription regardless, but Voice AI, Conversation AI, SMS, and email are all pay-as-you-go — you don't pay for what you don't use. Many customers start with just Missed Call Text-Back and basic automation, then layer Voice AI in month two.
How does Voice AI pricing compare to hiring a receptionist or answering service?
A full-time in-house receptionist runs $2,800–$4,500/month loaded. A traditional answering service runs $300–$1,200/month and still routes voicemails you read tomorrow. Rafter Elite's Voice AI runs in pennies per minute of actual call time — typically $50–$300/month for a busy roofing office, with 24/7 coverage and no sick days, no Q4 holiday drop-offs, and no transferred calls that go to your personal cell at 10 p.m.
Are there hidden fees or setup costs?
No. Onboarding is included in your $99/month — full migration, phone porting, pipeline build, Voice AI scripting, and team training. The onboarding alone is worth the price of admission. No hidden per-user fees. No add-on feature unlocks. SMS, email, and Voice AI minutes are transparent pass-through costs.
What happens after the first 270 spots are gone?
The price goes up for new customers — but if you're one of the first 270, your $99/month is locked in forever. As long as your subscription stays active, your rate never changes, no matter what we charge later or what features we add.
Ready to lock in $99/month forever?
Every feature included. White-glove onboarding included. Month-to-month, cancel any time. The first 270 customers keep this rate for life.